How to select a Great Domain Name (Website URL)

By | April 14, 2020
1. Aim for .com

The most popular extension for any domain is .com. This is because the .com extension was one of the first extensions available, so most people today almost always assume that their domain name will end up with .com. However, finding an available .com domain is becoming increasingly difficult. This means that you may not be able to get the desired domain name with that extension.

If this is the case, consider using an alternative as a local Top Level Domain (TLD). This includes extensions such as .us, .ca, .au, .de and more. You’ll even find extensions for certain U.S. cities, such as .boston, so if you’re targeting a local audience, using a geographic extension is a viable option.

2. Keep it short

Keep your domain name as short as possible, because it is easier to remember and easier to pronounce. It also makes more of your website URLs displayed in SERPs and gives you better opportunities to use your domain name as social media identifiers.

3. Consider buying other related TLDs

If your budget allows it, consider buying TLDs linked to your domain name. This prevents someone else from registering the same domain name, but with a different extension. It also protects your online reputation. Specifically, it will prevent others from :

creating an impostor site that tries to steal information from visitors using the same domain name, but with a different extension.
buy the domain name with a different extension, just to try to sell it at a much higher price

You can use a 301 redirect to direct these domain names to your primary domain name, either through your hosting company or the domain registrar itself.

4.  Avoid double hyphens and letters in the domain name.

Double hyphens and letters can make your domain name harder to remember, not to mention difficult to pronounce over the phone, in a conversation, or in marketing videos. The same goes for numbers, so they should also be avoided unless they are part of your brand.

5. Make it easy to spell

This advice is directly related to the previous one, but it also means that you should not experiment with a different spelling or “fashion” just because it is or there is no other way to get your domain name.

In most cases this will lead to people mistyping their domain name and finding themselves somewhere else or not finding it at all. In other words, if you make your domain name difficult to spell, your visitors are likely to end up frustrated and take their business elsewhere.

6. Investigate the domain name

Finally, make sure you find the domain name you want to register. Make sure no one has registered the name. As mentioned earlier, it is also a good idea to check whether the domain name can be used on social media platforms to maintain brand consistency.